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Insight · Performance

A board-ready KPI tree: what to measure, and the five metrics to retire

A board pack should explain variance, not list it. How to build a driver tree from the P&L down, and which popular metrics quietly mislead.

Written by

Anika Shah, Partner, Performance & Analytics

Anika Shah

Partner, Performance & Analytics

Published

Reading time

9 min

Two people talking by an office window

Fig. · Performance

Sample image

Two people talking by an office window

Fig. · Performance

Sample image

Most board packs are lists: forty measures, each with a traffic light, none connected to the others. When results disappoint, the meeting spends its first hour establishing what happened and has little time left for what to do.

Start from the P&L, not the dashboard

A KPI tree starts at the line the board cares about — usually EBITDA or cash — and breaks it into the few drivers that move it. Every measure on the tree must explain the one above it. If it doesn’t, it belongs in an operational report, not the board pack.

Separate volume, price and mix

The single most useful split in most businesses is volume, price and mix. Without it, a revenue miss is a mystery; with it, it is a diagnosis. The same split makes forecasts explainable, which is what restores the board’s trust in them.

Five metrics to retire

  • Revenue per employee, unless headcount is the actual constraint.

  • Average order value reported without mix.

  • Utilisation without an agreed definition of capacity.

  • Traffic-light status with no baseline behind the colour.

  • Any metric that nobody owns.

A board pack should explain variance, not list it.

From the work · PRV-007

Sample data

Forecast accuracy ·

Wholesale distribution group

Before

71%

+22 pts

After

93%

A driver-based model on volume, price and mix replaced forty spreadsheets; the pack now ships on working day three.

Source

Forecast vs actual, six months before and after go-live.

Illustrative sample data. Provan, its people, clients, figures and sources are fictional and shown for demonstration only.

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About the author

AS

Portrait · 4:5

Anika Shah, Partner, Performance & Analytics

Anika Shah

Partner, Performance & Analytics · leads

Performance & Analytics

Builds the management view finance teams wish they had: one KPI tree, one model, one monthly pack the board actually reads.

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Next step

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Talk to Anika.

Anika Shah wrote this and leads the related service. A 30-minute call is enough to tell whether it applies to your business.

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A partner replies

We’ll respond within one working day.

05

Next step

Sound familiar?

Talk to Anika.

Anika Shah wrote this and leads the related service. A 30-minute call is enough to tell whether it applies to your business.

Your request

≤ 1 working day

A partner replies

We’ll respond within one working day.

05

Next step

Sound familiar?

Talk to Anika.

Anika Shah wrote this and leads the related service. A 30-minute call is enough to tell whether it applies to your business.

Your request

≤ 1 working day

A partner replies

We’ll respond within one working day.

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