01

About

Founded on one rule:

every engagement ends with a number.

Provan is a partner-led strategy and operations advisory for mid-market companies, $20M–$500M. We started in 2011 after watching too many good recommendations end as slide decks nobody could hold to account.

Provan is a partner-led strategy and operations advisory for mid-market companies, $20M–$500M. We started in 2011 after watching too many good recommendations end as slide decks nobody could hold to account.

So every engagement begins with a baseline agreed in writing and ends with the same measure, taken from the client’s own systems. That is why we can publish our results — and why every one of them states its source.

So every engagement begins with a baseline agreed in writing and ends with the same measure, taken from the client’s own systems. That is why we can publish our results — and why every one of them states its source.

New York · London · Est. 2011

Engagement letter · Clause 1

Standard terms

1. Measurement of results

1.1

Baseline. Before any change is made, the parties agree in writing the measure, its source system and its starting value.

1.2

Result. At the end of the engagement the same measure is taken from the same source and compared with the baseline.

1.3

Sign-off. The result is confirmed by the client’s finance lead before it is reported.

1.4

Publication. Results are published only with written consent, anonymised by default.

Provan Advisory Partners

Every engagement since 2011

Quiet office with desks by tall windows

Fig. · The practice

Sample image

Quiet office with desks by tall windows

Fig. · The practice

Sample image

02

The firm

The firm, in numbers.

Each with its source.

No rounded counters. Where a number can be checked on this site, it links to the evidence.

Founded

2011

2011

Source

Firm registration

Partners

4

4

Source

Partner roster on this page

Consultants

14

14

Source

Headcount, October 2026

Median engagement

12 weeks

12 weeks

Source

Engagement records, 2023–2026

Published results

7

7

Clients who return

61%

61%

Source

Client records, 2020–2024 cohort

Sample data

Illustrative sample data. Provan, its people, clients, figures and sources are fictional and shown for demonstration only.

03

The people

4 partners.

Each leads one service.

Supported by fourteen consultants. The partner you meet leads your engagement from the first call to the final result.

HM

Portrait · 4:5

Helena Marsh, Managing Partner

P.01 ·

Managing Partner

Helena Marsh

Leads growth and portfolio work for founder-led and PE-backed companies. Has taken four retail and services businesses through margin-led turnarounds.

Previously

Partner, global strategy consultancy · 11 years

Strategy director, listed retailer

Credentials

MBA

Non-executive director, two PE-backed businesses

Sectors

Retail · Consumer · Business services

TR

Portrait · 4:5

Tomás Rivera, Partner, Operations

P.02 ·

Partner, Operations

Tomás Rivera

Fifteen years running and fixing plants and networks. Starts every engagement on the floor, with the data the client already has.

Previously

Operations director, industrial manufacturer

Lean programme lead, advisory practice

Credentials

MSc Industrial Engineering

Lean Six Sigma Black Belt

Sectors

Manufacturing · Logistics · Distribution

AS

Portrait · 4:5

Anika Shah, Partner, Performance & Analytics

P.03 ·

Partner, Performance & Analytics

Anika Shah

Builds the management view finance teams wish they had: one KPI tree, one model, one monthly pack the board actually reads.

Previously

Group FP&A director, PE-backed distributor

Analytics lead, global consultancy

Credentials

Chartered management accountant

MSc Finance

Sectors

Distribution · Software · Healthcare

DO

Portrait · 4:5

Daniel Okafor, Partner, Transformation

P.04 ·

Partner, Transformation

Daniel Okafor

Runs integrations and operating-model change from the inside, often as interim executive, until the result is in the accounts.

Previously

Interim COO, three PE portfolio companies

Integration lead, transaction advisory firm

Credentials

MBA

Interim COO in three integrations

Sectors

Healthcare services · Business services

04

Principles

How we work.

Five rules we don’t bend.

01

01

Baseline before anything else.

Baseline before anything else.

The measure, its source and its starting value are agreed in writing before we change anything. Without a baseline there is no result — only a story.

The measure, its source and its starting value are agreed in writing before we change anything. Without a baseline there is no result — only a story.

02

02

The partner you meet does the work.

The partner you meet does the work.

The partner on the first call leads the engagement and sits in every weekly review. We don’t sell with seniors and deliver with juniors.

The partner on the first call leads the engagement and sits in every weekly review. We don’t sell with seniors and deliver with juniors.

03

03

Fixed scope, fixed fee.

Fixed scope, fixed fee.

You know what you’ll receive, by when and for how much before work begins. Changes go through you, with their cost shown first.

You know what you’ll receive, by when and for how much before work begins. Changes go through you, with their cost shown first.

04

04

Your systems, your people.

Your systems, your people.

We work on your data and in your tools, alongside your team, so what we build keeps running after we leave.

We work on your data and in your tools, alongside your team, so what we build keeps running after we leave.

05

05

We publish only what we can prove.

We publish only what we can prove.

Every result on this site states its source and was signed off by the client’s finance team. Clients are anonymised by default.

Every result on this site states its source and was signed off by the client’s finance team. Clients are anonymised by default.

05

How we're different

How we compare.

Including when we’re not the answer.

A fair comparison with the alternatives a mid-market leadership team actually weighs. If an in-house hire or a single advisor suits you better, we’ll say so.

This firm

Provan

Provan

Partner-led boutique

Large consultancy

Large consultancy

Global firm, project teams

Independent contractor

Independent contractor

Single senior advisor

In-house team

In-house team

Hire or second internally

Who does the work

The partner you met, with 2–4 consultants

A team led by a manager; partner at milestones

One person, whatever the scope

Your people, alongside their day jobs

How results are measured

Baseline agreed in writing; result signed off by your finance team

Business case at the start; benefits often estimated

Varies by individual

Usually not measured against a baseline

Pricing

Fixed fee from $30k, agreed up front

Day rates or large fixed fees

Day rate

Salary, hiring time and opportunity cost

Time to start

Two to three weeks

Four to eight weeks

Depends on availability

Three to six months to hire

What you keep

Models, packs and playbooks in your own tools

Reports; tools often stay with the firm

Whatever was documented

Capability, if the person stays

This firm

Provan

Partner-led boutique

Who does the work

The partner you met, with 2–4 consultants

How results are measured

Baseline agreed in writing; result signed off by your finance team

Pricing

Fixed fee from $30k, agreed up front

Time to start

Two to three weeks

What you keep

Models, packs and playbooks in your own tools

Large consultancy

Global firm, project teams

Who does the work

A team led by a manager; partner at milestones

How results are measured

Business case at the start; benefits often estimated

Pricing

Day rates or large fixed fees

Time to start

Four to eight weeks

What you keep

Reports; tools often stay with the firm

Independent contractor

Single senior advisor

Who does the work

One person, whatever the scope

How results are measured

Varies by individual

Pricing

Day rate

Time to start

Depends on availability

What you keep

Whatever was documented

In-house team

Hire or second internally

Who does the work

Your people, alongside their day jobs

How results are measured

Usually not measured against a baseline

Pricing

Salary, hiring time and opportunity cost

Time to start

Three to six months to hire

What you keep

Capability, if the person stays

Typical characteristics; individual firms and contractors vary.

06

Next step

Start with a conversation.

With the partner who'd lead it.

Thirty minutes, no pitch deck. You describe the number that matters; we tell you honestly whether we can move it.

Your request

≤ 1 working day

A partner replies

We’ll respond within one working day.

06

Next step

Start with a conversation.

With the partner who'd lead it.

Thirty minutes, no pitch deck. You describe the number that matters; we tell you honestly whether we can move it.

Your request

≤ 1 working day

A partner replies

We’ll respond within one working day.

06

Next step

Start with a conversation.

With the partner who'd lead it.

Thirty minutes, no pitch deck. You describe the number that matters; we tell you honestly whether we can move it.

Your request

≤ 1 working day

A partner replies

We’ll respond within one working day.

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